Ubisoft baru saja merilis laporan finansial terbarunya yang memuat berbagai informasi penting soal kondisi internal perusahaan. Salah satu sorotan utamanya adalah sikap mereka terhadap microtransaction, terutama dalam game premium. Kepada para investor, Ubisoft menyebut bahwa sistem monetisasi yang mereka terapkan justru bisa membuat pengalaman bermain menjadi lebih menyenangkan.
Pernyataan CEO Ubisoft Tentang Mikrotransaksi di Game
Berikut Pernyataan CEO Ubisoft :
Penerapan kebijakan monetisasi dan keterlibatan yang menghargai pengalaman bermain bagi Player secara berlanjut dalam jangka panjang. Di Ubisoft, aturan emas ketika mengembangkan game premium yang memungkinkan Player menikmati game sepenuhnya tanpa harus mengeluarkan biaya lebih.
Penawaran monetisasi kami dalam game premium bisa membuat pengalaman bermain bagi Player bisa lebih menyenangkan dengan memperbolehkan mereka membuat personalisasi Avatar mereka atau membuat progress bermain lebih cepat.
Yves Guillemot
Mikrotransaksi Dinilai Bikin Pengalaman Bermain Lebih Fun
Dalam laporannya, Ubisoft menegaskan bahwa mereka mengedepankan pendekatan monetisasi yang “menghargai pengalaman bermain dalam jangka panjang.” Mereka menyebut bahwa game premium tetap bisa dinikmati sepenuhnya tanpa harus membayar ekstra. Microtransaction, menurut Ubisoft, hanya menjadi opsi tambahan untuk mempercepat progress atau melakukan personalisasi avatar, bukan keharusan.
Microtransaction Tetap Opsional, Bukan Paksaan
Ubisoft juga menegaskan bahwa fitur microtransaction yang mereka tawarkan bersifat opsional. Mereka memastikan bahwa pemain tetap memiliki akses penuh ke semua konten utama dalam game tanpa perlu mengeluarkan biaya tambahan. Dengan pendekatan ini, Ubisoft berharap monetisasi dapat menjadi nilai tambah, bukan sesuatu yang merusak kenyamanan bermain.
Meski klaim ini terkesan optimis, tidak sedikit gamer yang masih skeptis terhadap penerapan microtransaction di game berbayar. Namun, Ubisoft tampaknya yakin bahwa selama fitur tersebut disajikan secara adil dan tidak mengganggu gameplay utama, monetisasi bisa menjadi elemen positif. Waktu yang akan membuktikan apakah pendekatan ini mampu menjaga kepercayaan pemain atau justru memicu kritik baru.
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